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Earn.com lets you earn money in exchange for answering emails and completing small tasks online. In October 2017, 21 Inc. announced that it was rebranding itself as Earn.com.

21 Inc. had previously created bitcoin mining hardware. Now, they’re focusing on using cryptocurrency to power a social network.

As part of their rebranding, Earn.com also plans to launch its own cryptocurrency. That cryptocurrency would replace bitcoin on the platform before the end of 2017. Today

Ultimately, Earn.com’s story shows how one of the best-known – and best-funded – bitcoin companies in the world is pivoting. With that in mind, let’s take a look at how Earn.com’s social network works – and how you can use it to make money.

How Does Earn.com Work?

Earn.com is backed by simple slogans like, “You’re not just wasting time; you're making money.” The platform lets you complete small tasks – “micro-tasks” – in exchange for money.

Users can make money in a number of different ways. Users can create a public profile where they can receive paid messages, for example. Or, they can join lists of people with similar skills – like “Python programmers” or “social media personalities”.

Users can also set up an autoreply on their email that encourages senders to pay for a response. One of the easiest ways to make money through Earn.com is by replying to each email to request a paid response. If an unknown sender wants to communicate with you over email, then he or she will need to make a payment.

Ultimately, Earn.com claims that users can make money and increase response rates using a paid email system. Users who offer $1 for the recipient to read an answer an email can expect an average response rate of over 30% within 24 hours. $10 payments get a response rate of over 70%.

Why would someone pay for an email response? Typically, cold emails – emails sent to unknown recipients who aren’t expecting a message – get a response rate in the single digits. When advertisers pay a small amount for this privilege, response rates can rise 30 to 70%.

It’s also important to note that senders only pay if they get a response.

Paid emails can be used for a wide range of purposes. You might need a quick quote from an athlete to complete an article online, for example. Or, you might need to talk to one of the best programmers in the industry. Celebrities can use it to make money from their spare time by communicating with fans.

Earn.com Is Not Holding An ICO

Yes, Earn.com is launching its own currency. No, they’re not holding an ICO. The company is already well-funded. 21 raised $116 million from a group of high-profile investors in multiple rounds over the last few years – mostly when it was still focused on the hardware space. That valuation respected 21’s success in bitcoin mining.

With their Earn.com token launch, they’re insisting that tokens will be exchanged for “labor” – not capital. The token launch is designed to encourage users to join the network quickly. Users can earn tokens just for signing up for the platform and becoming verified.

Every time Earn.com’s user base doubles, the token reward for joining the platform will be cut in half.

The total token supply is capped at 21 million. 54% of tokens will be reserved for users. Another 30% is reserved for Earn.com employees and backers, with the remaining 16% going to outside researchers and developers.

Tokens are more than just the in-platform medium of exchange. They also serve as an API key for programmatic purchases.

Uses For Earn.com

Earn.com has been successfully operating as 21 throughout 2017. That network has two main functions: allow users to pay money to receive an email response from certain figures – like celebrities, venture capital partners, and investors. Or, users can pay to send emails to an entire network of angel investors, VCs, and CEOs, then pay a certain rate per reply (ranging from $20 to $100 per reply).

Email Individual People: Venture capitalists, celebrities, and executives can list themselves on Earn.com, then earn money every time they reply to an email. Current individuals listed include Ben Horowitz, Naval Ravikant, Amy Banse, and Brian Singerman, among hundreds of others.

Email Groups: Earn.com has pre-selected groups you can email at once. You pay for each reply you get from the individuals in that group. Some of the listed groups include a list of 300+ CEOs ($40 per reply), 150+ VCs ($100 per reply), 200+ angel investors ($40 per reply), and 400+ blockchain personalities ($20 per reply).

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